Stories, stories, stories.

In the end it is all we have, in truth, it is what we crave.

The venue or genre is not important; whether we are writing a book, making a movie, talking to a friend or making a corporate video – we are telling stories.

After reading blogs and talking to people in the corporate video industry, I am under the impression that most are aware of the need to bring storytelling to their video in order to keep it from becoming boring.

Then why, I ask, are so many corporate videos boring?
The answer is that storytelling is a craft, and the reality is that there is good storytelling and bad storytelling.